In it, dryland farming, biodiversity, and profitability go hand in hand. Its goal is to transform the current model of dryland cereal and vineyard farming, which is at risk of disappearing due to low profitability.
In this project, we initiated research and analysis of the international value chain, along with fieldwork on harvesting, production, and marketing of new products under a single distinctive label and their reception in the market.
The main objectives were to collaborate with demonstration farms where biodiversity-related activities are carried out and to help farmers connect with producers to create products under the Secanos Vivos label. Following the value chain, we established a network of sales points to test the products and analyze their market acceptance.
So far, we have analyzed the value chain of the demonstration farms and are developing new products with producers from across the country for their subsequent sale through a Secanos Vivos retail network.
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